Why Apple Cider Vinegar Because it’s amazing! It really is. It has a multitude of benefits, but for now let’s just discuss the topical applications. The main reason Project Sudz love and use apple cider vinegar (ACV) in their shampoos is to help itchy pets. ACV has natural anti-fungal and anti-microbial properties, which help relieve “hot spots” and fungal infections. They use organic unfiltered ACV combined with a vinegar “mother,” a substance which helps harness the beneficial and healthy bacteria. I know you may be thinking, “Bacteria?! Gross, that sounds like something I don’t want on my skin?” Well, our skin and our pet’s skin (and gut) are filled with bacteria, a microbiome or normal flora. It’s like a community of good bacteria that works together to keep us safe and healthy. ACV helps us keep the good bacteria and prevent the bad bacteria, thereby decreasing itchiness and infections.
